Yay! You made it!

Now, I know you're meant to be here, but in case you have doubts, do any of these resonate?

  • If you've tried and failed a bajillion times to get healthy...
  • If you'd get punched in the face talking to someone else the way you talk to yourself...
  • If you've taken it too far before, and you don't know what balance looks like anymore...
  • If food scares you, or if it's the only thing that helps you feel better...
  • If you want a version of Health that feels like it fits - like it was made for you...

Then, you're on the right page, babe. Amy here, and my life's work is helping people just like you shed shaming, metric-based health standards and replace them with empowered, individualized versions that feel GOOD. After all, that's the whole point, right?!

Let's get into the details...


How It Works

I see our work as three-fold. Here’s what I focus on with each client:


Identifying and tearing down old beliefs that keep you
in shame and fear.


Building up new
beliefs that empower and support you.


do-able Behavioral goals that build your mental, physical & spiritual Health.


How We Do It

I've created a process called The 4 Movements of Health that we'll use throughout the process of creating serious change:

Movement 1: Look In

We're going to start by meeting you right where you are. This movement is dedicated to considering all the things your body and mind are trying to tell you. You'll learn how to reconnect to yourself and your needs, gauge your willingness to change, and get clear on what beliefs and habits are holding you back from change.

Movement 2: Look Out

This movement focuses on your support systems: physically, mentally, emotionally and spiritually. We'll look at what surrounds you: friends, family, work, environment, etc., and explore the impact it has on your Health. We'll become aware of any external obstacles you think might be holding you back, then break through them.

Movement 3: Look Up

This is where we put all of the information from movements 1 + 3 into a plan of action. We decide next steps, a schedule that makes sense for your lifestyle and responsibilities, and troubleshoot any obstacles that you think might arise. You'll also gauge your willingness on a daily basis, rooting your actions in how you want to feel rather than what you "should" do.

Movement 4: MOVE

It's action time, baby. This is where we make the change happen by taking the actions we determined would lead you there. As you take action, you'll learn about your needs, your body and your preferences which will help us personalize your program as we go. I'll make sure to keep you right in the sweet spot of balance so you don't go too hard or hit overwhelm paralyzation.

I utilize a host of techniques to personalize this approach to each client. Some of my techniques involve awareness work, behavioral activation, mindfulness techniques, affirmation/mantra, personalized meditations, visualization, EFT (Emotional Freedom Technique or tapping), worksheets, Intentional Eating, journal prompts, food/mood journaling, workout programming and more.

While you will do some work along with me on our coaching calls, most of the life-changing work will be done on your own with specific, actionable homework that I give you. Coaching with me requires a commitment to do work on your own time.


The Support Elements:


Video calls

All our calls are hosted on Zoom online meeting so I can see you and gauge your energy. Each call will be recorded so ditch the notes, dude!

Email or text Support

You're not in this alone anymore, babe. Between calls, we'll check in over email or text to keep you on track and supported... and curb any freak outs.

personalized tools

I'm not leavin' you in the dark, boo! As part of your homework, you'll get personalized tools that you'll be able to use for. ev. errrrr.

About Me


What the world sees at first glance:

  • I'm an elite fitness trainer for Cyberobics - over 150 gyms across Europe and SkyTV feature my workout videos. I also teach my mantra-based bootcamp at retreats and events across the world.
  • I'm a motivational speaker, having spoken for To Write Love On Her Arms and The Marine Corps.
  • I'm the force behind Strong Inside Out and The 30x30 Project, a 30-city tour to raise money and awareness for suicide prevention charity.

What the world doesn't see:

The clinical depression, obsessive compulsive disorder, anxiety, trauma and eating disorders that I've overcome through this very work.

There was a time when getting out of bed was my win for the day. I sincerely could not even imagine being mentally stable let alone fucking HAPPY!

I hurt myself trying to make my body look "good enough," exhausted myself by hustling my ass off to be "successful enough," and compromised my values by sucking up my own needs to be "lovable enough."

Until I finally said ENOUGH. I finally got fed up trying to be enough for the world, and through that revolt, I realized I already was.

It took years of trying and failing to find what worked for me, but it all came down to exactly what I hope to teach you: how to build an individual version of Health that feels RIGHT.

If you'd like to read more about my story, you can do so here.


  • Spirit Junkie Masterclass Level 2 Graduate
  • NASM Certified Personal Trainer
  • NASM Corrective Exercise Specialist
  • Precision Nutrition Level 1
  • Equinox Fitness Training Institute Tier III
  • Equinox Pre- & Post-Natal


I feel transformed. I know it sounds cheesy to say it, but it really is inside and out. I’m strong and I think - not even think - [exercising and eating healthy is] a habit now. I know myself and what I can do, I don’t limit myself as much and I’m physically stronger. I got real results. I had to go down to the last notch on my belt!  Amy was the difference. Accountability is the difference. I’ve never been this consistent for this long. It’s the truth.

Dee R


Working with Amy changes everything. Amy taught me skill sets that allow me to connect to my body & my Source so I could finally love and trust myself. The things I've been longing for for years are now appearing in my life literally effortlessly. She will teach you the tools to reach and maintain your goals during your time with her and long after. I'm getting all the things I want and more.

Betty Jean Bell


Before I started working with Amy, my body was a constant source of anxiety for me. I was convinced that someday, if I were only thin enough, everything in my life would fall into place - but no matter the extremes I went to, it was never, ever enough. Amy changed everything for me. She gave me the tools and support to start believing that I’m enough just as I am, and the accountability to act on that belief by living my very best life. Thanks to Amy, I’ve learned how to be my own hero.

Anonymous Client

We're not here to fuck around.


I pour my heart and soul into each and every coaching client. I devote hours of my time strategizing how to help you in the best, most fluid way I can. I care. A LOT.

Can we do real talk for a sec?

Torturing and shaming yourself into health is what led you here, to this page. Because you know that something's not right with the way you've been told you're supposed to get "healthy." Let's break that pattern NOW and reclaim who you fucking ARE!

Let's build you a version of Health that feels like home, babe.



Coaching Package Options


og coaching

One 45-minute video call/month

+ One 30-minute video check-in call/month

2 email or text check-ins per week every week

Action Plan emailed to you after each call so you know exactly what to do and how often

Personalized Homework + Tools


Coaching Lite

One 45-minute video call/month

1 email or text check-in per week on non-call weeks

Action Plan emailed to you after each call so you know exactly what to do and how often

Personalized Homework + Tools




Rate is with 3-month commitment with all 3 months paid in full.

Want to see how you jive with Amy before you commit?

Let's be real: no one is for everyone. We've gotta make sure we're good for each other before making any kind of commitment like this! Plus, I want to make sure you feel completely comfortable and READY before we start.

Fill out the form to the right to set up a free 20-minute consultation call with me!

Name *